iVerify is the United Nations Development Programme’s (UNDP) fact-checking initiative, implemented in Pakistan by the Centre of Excellence in Journalism (CEJ) of the Institute of Business Administration (IBA) in Karachi. The project, which has been implemented in several other countries, was launched in Pakistan in January 2024 with the mission to empower people with verified and reliable information. The project works with national counterparts to prevent and mitigate disinformation, misinformation, and hate speech worldwide.

CEJ was established in 2014 to raise standards in journalism through training workshops, fellowships, awards, and a graduate programme in journalism. With a network of over four thousand journalists across Pakistan, the CEJ provides opportunities to learn, innovate and network due to its unique position at the cusp of academia and the journalism industry.

iVerify Pakistan and CEJ are not only focused on fact-checking but also on educating the public about critical thinking and media literacy.

What We Believe

The iVerify system is guided by the following principles:

• IMPARTIALITY

  Fact-checking by iVerify members is conducted with utmost adherence to impartiality, delivering factual and objective information to citizens

• PROFESSIONALISM

  Fact-checking processes are always conducted through the application of a specific methodology used by the iVerify team

• TRANSPARENCY

  iVerify commits to disclose consulted sources and adheres to an honest retraction policy